We have to find the environments in which it will be possible to live with our new inventions.
Marshall McLuhanAny understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
Marshall McLuhanYou see, Dad, Professor McLuhan says that the environment that man creates becomes his medium for defining his role in it. The invention of type created linear, or sequential thought, separating thought from action. Now, with TV and folk singing, thought and action are closer and social involvement is greater. We again live in a village. Get it?
Marshall McLuhan