The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.

Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.

All discoveries in art and science result from an accumulation of errors.

Any expensive ad represents the toil, attention, testing, wit, art, and skill of many people. Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.

Typography tended to alter language from a means of perception and exploration to a portable commodity.

When information rubs against information the results are startling and effective. The perrenial quest for involvement, fill-in, takes many forms.

...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.