All meaning alters with acceleration, because all patterns of personal and political interdependence change with any acceleration of information.

I'm not sure who discovered water, but I'm pretty sure it wasn't a fish.

Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.

Gramophone and movies were merely the mechanization of speech and gesture. But the radio and TV were not just the electronification of speech and gesture but the electronification of the entire range of human personal expressiveness. With electronification the flow is taken out of the wire and into the vacuum tube circuit, which confers freedom and flexibility such as are in metaphor and in words themselves.

The method of our time is to use not a single but multiple models for exploration.

You see, Dad, Professor McLuhan says that the environment that man creates becomes his medium for defining his role in it. The invention of type created linear, or sequential thought, separating thought from action. Now, with TV and folk singing, thought and action are closer and social involvement is greater. We again live in a village. Get it?

All media are extensions of some human faculty- psychic or physical.