If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?
Marshall McLuhanInformation and images bump against each other every day in massive quantities, and the resonance of this interfacing is like the babble of a village or tavern gossip session.
Marshall McLuhanWhence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
Marshall McLuhanI am resolutely opposed to all innovation, all change, but I am determined to understand whatโs happening. Because I donโt choose just to sit and let the juggernaut roll over me. Many people seem to think that if you talk about something recent, youโre in favor of it. The exact opposite is true in my case. Anything I talk about is almost certainly something Iโm resolutely against. And it seems to me the best way to oppose it is to understand it. And then you know where to turn off the buttons.
Marshall McLuhan