Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists.
Marshall McLuhanMan works when he is partially involved. When he is totally involved he is at play or leisure.
Marshall McLuhanRelativity theory forced the abandonment, in principle, of absolute space and absolute time.
Marshall McLuhan