The story begins only when the book closes.

It is the weak and confused who worship the pseudosimplicities of brutal directness.

Only the vanquished remember history.

To see a man slip on a banana skin is to see a rationally structured system suddenly translated into a whirling machine.

Moral indignation is a technique used to endow the idiot with dignity.

The suddenness of the leap from hardware to software cannot but produce a period of anarchy and collapse, especially in the developed countries.

You see, Dad, Professor McLuhan says that the environment that man creates becomes his medium for defining his role in it. The invention of type created linear, or sequential thought, separating thought from action. Now, with TV and folk singing, thought and action are closer and social involvement is greater. We again live in a village. Get it?