The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
Marshall McLuhanAny ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists.
Marshall McLuhanAny understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
Marshall McLuhan