Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the groundrules of society. The amateur can afford to lose. The professional tends to classify and specialise, to accept uncritically the groundrules of the environment. The groundrules provided by the mass response of his colleagues serve as a pervasive environment of which he is contentedly unaware. The 'expert' is the man who stays put.

At electric speed, all forms are pushed to the limits of their potential.

The rythms of typing favour short, concise sentences, sentences with oral form.

Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.

The electric light is pure information. It is a medium without a message

Darkness is to space what silence is to sound, i.e., the interval.