Clear prose indicates the absence of thought.

By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.

The wheel is an extension of the foot, the book is an extension of the eye, clothing an extension of the skin, electric circuitry an extension of the central nervous system.

Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.

New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the mistake of supposing that phonetic writing merely made it possible for the Greeks to set down in visual order what they had though and known before writing. In the same way printing made literature possible. It did not merely encode literature.

The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.

In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.