You see, Dad, Professor McLuhan says that the environment that man creates becomes his medium for defining his role in it. The invention of type created linear, or sequential thought, separating thought from action. Now, with TV and folk singing, thought and action are closer and social involvement is greater. We again live in a village. Get it?
Marshall McLuhanOur technology forces us to live mythically, but we continue to think fragmentarily, and on single, separate planes.
Marshall McLuhan