Fish did not discover water.

I'm not sure who discovered water, but I'm pretty sure it wasn't a fish.

The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.

The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.

To say that "the camera cannot lie" is merely to underline the multiple deceits that are now practised in its name.

Environments are not just containers, but are processes that change the content totally.

Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.