Physiologically, man in the normal use of technology (or his variously extended body) is perpetually modified by it and in turn finds ever new ways of modifying his technology. Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man's love by expediting his wishes and desires, namely, in providing him with wealth.
Marshall McLuhanWhen information rubs against information the results are startling and effective. The perrenial quest for involvement, fill-in, takes many forms.
Marshall McLuhanIn Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
Marshall McLuhanBy phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
Marshall McLuhan