Ads are carefully designed by the Madison Avenue frog-men of-the-mind for semiconscious exposure.

Gramophone and movies were merely the mechanization of speech and gesture. But the radio and TV were not just the electronification of speech and gesture but the electronification of the entire range of human personal expressiveness. With electronification the flow is taken out of the wire and into the vacuum tube circuit, which confers freedom and flexibility such as are in metaphor and in words themselves.

The real news is bad news.

Television is teaching all the time. Does more educating than the schools and all the institutions of higher learning.

During the Second War, the U.S.O. sent special issues of the principal American magazines to the Armed Forces, with the ads omitted. The men insisted on having the ads back again. Naturally. The ads are by far the best part of any magazine or newspaper. More pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. Ads are news. What is wrong with them is that they are always good news.

Clear prose indicates the absence of thought.

Primitivism has become the vulgar cliché of much modern art and speculation.