One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.

Positively, the effect of speeding up temporal sequence is to abolish time, much as the telegraph and cable abolished space. Of course, the photograph does both.

Ours is a brand-new world of allatonceness [all-at-once-ness]. 'Time' has ceased, 'space' has vanished. We now live in a global village ... a simultaneous happening. ... The new electronic interdependence recreates the world in the image of a global village.

Life. Consider the alternative.

The only way to recover the old world is to induce the media into vomiting it back up.

The copy of an ad is merely a punning gag to distract the critical faculties while the image of the product goes to work on the hypnotized viewer. Those who have spent their lives protesting about 'false and misleading ad copy' are godsends to advertisers, as teetotalers are to brewers, and moral censors are to books and films. The protesters are the best acclaimers and accelerators. Since the advent of pictures, the job of the ad copy is as incidental and latent as the 'meaning' of a poem is to a poem, or the words of a song are to a song.

The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.