You have to take a lot of bad pictures. Dont' be afraid to take bad pictures... You have to take a lot of bad pictures in order to know when you've got a good one.

I think the ordinary is a very under-exploited aspect of our lives because it is so familiar.

You can read a lot about a country by looking at its beaches: across cultures, the beach is that rare public space in which all absurdities and quirky national behaviors can be found.

I looked around at what my colleagues were doing, and asked myself, 'What relationship has it with what's going on?' I found there was a great distortion of contemporary life. Photographers were interested only in certain things. A visually interesting place, people who were either very rich or very poor, and nostalgia.

Wealthy people have not disappeared, they are just not so willing to show off their wealth.

I never think of photographs as being individual. Always as a group.

With photography, I like to create a fiction out of reality. I try and do this by taking society's natural prejudice and giving this a twist.