With photography, I like to create a fiction out of reality. I try and do this by taking society's natural prejudice and giving this a twist.

Photographs are interpretations of reality; as such, it is entirely subjective. Most photos are taken with an agenda, to sell something or to make a subject look better than it really is. Think of family snapshots - everyone is smiling and happy.

I think the ordinary is a very under-exploited aspect of our lives because it is so familiar.

I go straight in very close to people and I do that because it's the only way you can get the picture. You go right up to them. Even now, I don't find it easy. I don't announce it. I pretend to be focusing elsewhere. If you take someone's photograph it is very difficult not to look at them just after. But it's the one thing that gives the game away. I don't try and hide what I'm doing - that would be folly.

Tourism is the biggest industry in the world.

Filming is always a challenge because I'm not used to it. But I approach it head-on. I'm not technically brilliant, but it's the spirit that counts.

If you photograph for a long time, you get to understand such things as body language. I often do not look at people I photograph, especially afterwards. Also when I want a photo, I become somewhat fearless, and this helps a lot. There will always be someone who objects to being photographed, and when this happens you move on.