The world is changing. And a lot of people in Formula One are starting to understand this.

If you ask what keeps me up at night, it's the pressure in the system forcing us to do all sorts of things. Content, data and technology are forcing us to think about business in a very different way.

F1 is exciting, its values are attractive and it could be an even better family sport.

[Formula One racing] will be very different - as the technology will be very different and that will make fans consume it in a completely different way. I said before that I believe that Virtual Reality will hit it big time.

Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.

In the Ridley Scott film 'The Martian' you can do that [virtually driving car]. I have lifted off in the space craft from the surface of Mars, walked in space and looked down into deep space and got terrified, with the headphones and the goggles.

Technology will have moved on to an unimaginable level in ten years.