The world is changing. And a lot of people in Formula One are starting to understand this.

In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time on a weekend. So you have to deliver.

The world is changing. And a lot of people in Formula One are starting to understand this.

What you want to see [in Formula One] is a highly competitive sport - and the more equal it is the more exciting it is... the more volatile in the sense of results. If you have just one winner continuously it dulls the enthusiasm.

I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.

When you have two people challenge for the same job and you keep them both and call them co-CEOs, or the whole fiasco of a 'merger of equals'... there is no such a thing. So if there should be dreams of dual leadership, the chances of success are limited. But Bernie [Ecclestone] is still at the top of his game I have noticed.