If I were to be super critical, I would say Formula One is too tactical and not strategic enough. And that brings us back to the digital issue: you may have to invest in order to gain - sacrifice some short-term effects in order to make high returns in the future.
Martin SorrellThe challenges some European economies have are such that it makes it very difficult for them. You have to go where the growth is.
Martin SorrellSomebody who is unique - and this will get me into trouble - by definition cannot be replaced.
Martin SorrellF1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the biggest difference from 1968 to now.
Martin Sorrell