Donald Trumps' senior advisor said on CNN that the US Presidential election was the ultimate reality TV show! Appeal to those you want to reach!

Somebody who is unique - and this will get me into trouble - by definition cannot be replaced.

When you have two people challenge for the same job and you keep them both and call them co-CEOs, or the whole fiasco of a 'merger of equals'... there is no such a thing. So if there should be dreams of dual leadership, the chances of success are limited. But Bernie [Ecclestone] is still at the top of his game I have noticed.

You have to see it on a broader level. But you also have to activate it properly.

I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.

Formula One gives a platform to companies like Rolex - and that's just in media space, watching television or reading newspapers, digital or physical. You see the brand in the context of the competition and bring it to the attention of everybody on a regular basis.

The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with.