I recently interviewed Bernie Ecclestone in London. He had a go at women, said [Vladimir] Putin should be running Europe and so on. He enjoys it - he's been doing it for such a long time. He has an entrenched position. The truth be known, he is unique, right?

Donald Trumps' senior advisor said on CNN that the US Presidential election was the ultimate reality TV show! Appeal to those you want to reach!

It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure.

You have to see it on a broader level. But you also have to activate it properly.

[Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what was definitely different back then was the level of safety.

Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years' time - after India and China.

Marketing is an investment, not a cost.