Technology will have moved on to an unimaginable level in ten years.

Formula One is not just multinationals. It's also about national players wanting to get global coverage.

Formula One does very well. It is a very interesting asset. Could it be run in a different way? Sure it could be. Could it be improved? I'm sure it could. But all I can say is, it seems to do pretty well.

The technology is already incredible and will improve massively in the next few years. Think about what you could do.

If you are a driver of a team and have a certain set of sponsors, who is the target market for those sponsors? But, of course, it is also a question of nationality.

Vodafone is building a digital stadium in Istanbul. It is really worth going to see that. The whole experience will change with the possibilities viewers will have.

The world is changing. And a lot of people in Formula One are starting to understand this.