All the buildup and hype, everything else, is foam. The game is the beer.
What you do should speak so loudly that no one will hear what you say.
This is not a must-win; World War II was a must-win (Referring to the Super Bowl)
Systems don't win, players do.
Our goal is to develop our team, to earn what we get, to learn, to develop unselfish attitudes. If we achieve that, the results is that we'll win.
When it's too hard for them, it's just right for us.