Our proposal had more than just money. We would increase their staff and keep their headquarters, their brand and their management in place. We made them a comprehensive offer they couldn't refuse. Shareholders simply receive cash, but with the staff and management, we had to show that we could share the same vision. Employees would probably resent us if money were all [we offered].

I'd met Simon [Segars] for the first time in London. He struck me as a quiet, natural-born engineer and an orthodox successor [to East]. He has a home in Silicon Valley, and he said it's just a few minutes' drive away from mine.

I'm a man, and I think every man wants to be No. 1.

I think I would have kept in contact with venture capital investors and entrepreneurs. I'm sure staying involved as something like a coach would be fun. If I handed over the reins to a successor, I wouldn't stick around [to pull strings] like a retired emperor.

I haven't invented anything earth-shattering. If I could be said to have one noteworthy ability compared with the average person, it's that I have a keen interest in reading the direction and timing of paradigm shifts.

Having made up my mind, I went to see Steve [Jobs]. I brought a hand-drawn sketch with me, and I said, "Please make something like this." He said, "Don't show me such an ugly design sketch." But he also said, "You've got the right idea. I totally agree that the time has come when we can make the ultimate mobile machine."

Jack's [Ma Yun ] theory is that whoever controls data controls the world.