If something happened, like engineers starting to quit, things would go downhill fast.

Having made up my mind, I went to see Steve [Jobs]. I brought a hand-drawn sketch with me, and I said, "Please make something like this." He said, "Don't show me such an ugly design sketch." But he also said, "You've got the right idea. I totally agree that the time has come when we can make the ultimate mobile machine."

I'd met Simon [Segars] for the first time in London. He struck me as a quiet, natural-born engineer and an orthodox successor [to East]. He has a home in Silicon Valley, and he said it's just a few minutes' drive away from mine.

[Simon Segars ] came by a few times.I told him, "If you understand the future of the internet of things that much, then you should add more engineers and go on the offensive." Simon had explained to analysts and others that he intended to do that sort of forward-looking investment, but he said it's tough for a listed company considering its share price falls if profits drop.

I don't care about the sort of things that will bring in chump change over the next two or three years. I think I'm better than others at sniffing out things that will bear fruit in 10 or 20 years while they're still at the seed stage, and I'm more willing to take the risks that entails.

If something happened, like engineers starting to quit, things would go downhill fast.

I'm a man, and I think every man wants to be No. 1.