Methodology gives those with no ideas something to do.

The eros of advertising is lurid but not specific.

Good books do not make people wiser or happier--only more conscious.

I deplore my shortcomings, but plan to keep them.

Sometimes I dread loneliness more than bores. Other times, the reverse.

The critical spirit never knows when to stop meddling.

The magic of procedure: do this after that and thus before so; then your wish will be granted.