The first thing you need to make clear to a client is that you aren't there to answer his wants but to answer his needs.
Massimo VignelliThere is no design without discipline. There is no discipline without intelligence.
Massimo VignelliI grew up with a pencil. A pencil was my computer at the time and so drawing, drawing, drawing and the tools of drawing where the usual ones and eventually then you graduated from the tools when the work increases and you start to draw by freehand as precise as possible and as accurate as possible, and I was pretty good at that.
Massimo Vignelli