In design, be logical, search for truth, be clear.

There are people that thinks that type should be expressive. They have a different point of view from mine.

The repercussion of ugliness is endless.

The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.

If you do the best thing everyday of your life, but nothing shakes you nor shakes the table for you and others, it is stale and its not worth it.

Middle management is a disease.

Greed is really the religion of vulgarity.