The first thing you need to make clear to a client is that you aren't there to answer his wants but to answer his needs.

Greed is really the religion of vulgarity.

A grid is like underwear, you wear it but it's not to be exposed.

The repercussion of ugliness is endless.

I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.

One life is too short for doing everything.

Design is not art. Design is utilitarian, art is not.