I'm always looking for what's something that Bradley Whitford's character can say that is completely outrageous and completely wrong, but in a double-reverse way is actually totally right. I don't really like where there's a story and you lay a few jokes on top of it.
Matt NixA "showrunner" as a position is a relatively new thing. It used to be the executive producer. That's not true anymore. Now it's evolved into this model where people look to showrunners and say, that guy is that show. It's just become a lot more interesting to know the showrunner and to get a sense of that person.
Matt NixObviously, everybody's favorite form of web content is more story with principal actors. But the economics of the web do not yet support.
Matt NixOne of the things that I have always been interested in is the actual experience of people in their lives as opposed to what we think their experience should be.
Matt NixI just really like writing and making television shows. There are ego rewards in doing battle with other television programs in prime time in the main season. I suppose there are times when I might look at that and think that's the major league. But when you look at it, ultimately would I really want to gamble my livelihood and my ability to connect with my fan base or write a show that I really like writing, or in some cases direct a show that I really like directing, for the sake of winning an ego battle? It's totally not worth it. That stuff is so ephemeral.
Matt Nix