If we are defined by reason and morality, then reason and morality must define our choices, even when animals are concerned. When people say, for example, that they like their veal or hot dogs too much to ever give them up, and yeah it's sad about the farms but that's just the way it is, reason hears in that the voice of gluttony. We can say that what makes a human being human is precisely the ability to understand that the suffering of an animal is more important than the taste of a treat.

The smell of factory farms . . . many notice these places only when the odours reach their homes, affecting their own quality of life. We create these animals for our profit and pleasure, playing with their genes, violating their dignity as living creatures, forcing them to lie and live in their own urine and excrement, turning pens into penitentiaries and frustrating their every desire except what is needed to keep them breathing and breeding. And then we complain about the smell.

My point is that when you look at a rabbit and can see only a pest, or vermin, or a meal, or a commodity, or a laboratory subject, you aren't seeing the rabbit anymore. You are seeing only yourself and the schemes and appetites we bring to the world-seeing, come to think of it, like an animal instead of as a moral being with moral vision.

To the factory farmer, in contrast to the traditional farmer with his sense of honor and obligation, the animals are production units, and accorded all the sympathy that term suggests.

The factory farm is . . . an obvious moral evil so sickening and horrendous. . . All this so we can have our accustomed veal or lamb or fried chicken or pork chop or hot dog.

The only thing worse than cruelty is delegated cruelty.

Animals are more than ever a test of our character, of mankind's capacity for empathy and for decent, honorable conduct and faithful stewardship. We are called to treat them with kindness, not because they have rights or power or some claim to equality, but in a sense because they don't; because they all stand unequal and powerless before us.