We live in an age when you can prowl the streets of major cities and find human beings offering themselves in store windows, or just reach for the yellow pages and have them delivered. It is the same mindset at work, spreading in our world, and after a while this attitude can find nothing very special about anything or anybody, let alone whales.

When we shrink from the sight of something, when we shroud it in euphemism, that is usually a sign of inner conflict, of unsettled hearts, a sign that something has gone wrong in our moral reasoning.

Let's just call things what they are. When a man's love of finery clouds his moral judgment, that is vanity. When he lets a demanding palate make his moral choices, that is gluttony. When he ascribes the divine will to his own whims, that is pride. And when he gets angry at being reminded of animal suffering that his own daily choices might help avoid, that is moral cowardice.

We live in an age when you can prowl the streets of major cities and find human beings offering themselves in store windows, or just reach for the yellow pages and have them delivered. It is the same mindset at work, spreading in our world, and after a while this attitude can find nothing very special about anything or anybody, let alone whales.

Factory farming isn't just killing: It is negation, a complete denial of the animal as a living being with his or her own needs and nature. It is not the worst evil we can do, but it is the worst evil we can do to them.

Where we find wrongs done to animals, it is no excuse to say that more important wrongs are done to human beings, and let us concentrate on those. A wrong is a wrong, and often the little ones, when they are shrugged off as nothing, spread and do the gravest harm to ourselves and others.

When we call something unfair or indecent or unconscionable or evil, when we speak of mercy and pity and compassion, those words have meaning, regardless of our particular faith or moral philosophy. They appeal to common standards we all are expected to understand and accept, standards without which we could not live any common life at all.