An author describing the methods of intensive farming, or the excesses of sport hunting, or even the harsher uses of animals in science writes with confidence that most readers will share his sense of concern and indignation. Sounding the call to action-convincing people that change is not only necessary, but actually possible-is more problematic. In protecting animals from cruelty, it is always just one step from the mainstream to the fringe. To condemn the wrong is obvious, to suggest its abolition radical.

Regarding factory-farmed animals We owe them a merciful death, and we owe them a merciful life. And when human beings cannot do something humanely, without degrading both the creatures and ourselves, then we should not do it at all.

The smell of factory farms . . . many notice these places only when the odours reach their homes, affecting their own quality of life. We create these animals for our profit and pleasure, playing with their genes, violating their dignity as living creatures, forcing them to lie and live in their own urine and excrement, turning pens into penitentiaries and frustrating their every desire except what is needed to keep them breathing and breeding. And then we complain about the smell.

Let's just call things what they are. When a man's love of finery clouds his moral judgment, that is vanity. When he lets a demanding palate make his moral choices, that is gluttony. When he ascribes the divine will to his own whims, that is pride. And when he gets angry at being reminded of animal suffering that his own daily choices might help avoid, that is moral cowardice.

Sometimes tradition and habit are just that, comfortable excuses to leave things be, even when they are unjust and unworthy. Sometimes--not often, but sometimes--the cranks and radicals turn out to be right. Sometimes Everyone is wrong.

The factory farm is . . . an obvious moral evil so sickening and horrendous. . . All this so we can have our accustomed veal or lamb or fried chicken or pork chop or hot dog.

When we call something unfair or indecent or unconscionable or evil, when we speak of mercy and pity and compassion, those words have meaning, regardless of our particular faith or moral philosophy. They appeal to common standards we all are expected to understand and accept, standards without which we could not live any common life at all.