All human stories are interesting. You don't put a kid in a show because you need a device. They have a story, too.
Matthew WeinerThe other thing - and writers can say whatever they want - is casting. You need to find a person who can inhabit that role, who can not sugarcoat the bad stuff, and not be too hard on the good stuff, but who can come across as a three-dimensional human being with some depth and some thought about what they're doing. When you find James Gandolfini or Jon Hamm, someone who can inhabit this role but still has a natural humanity to them, no matter what they're doing? It's a gift.
Matthew WeinerI am trying to be as impartial as possible. As you can tell from the trailers for Mad Men, I am a person who believes that you should know nothing.
Matthew Weiner