The other thing - and writers can say whatever they want - is casting. You need to find a person who can inhabit that role, who can not sugarcoat the bad stuff, and not be too hard on the good stuff, but who can come across as a three-dimensional human being with some depth and some thought about what they're doing. When you find James Gandolfini or Jon Hamm, someone who can inhabit this role but still has a natural humanity to them, no matter what they're doing? It's a gift.

On the set, I visit the set for a lot of the rehearsals, and there's always a writer on set. And then I'm involved in post-production, very intensely involved in editing, and the sound mix and color timing. Really, I have about nine jobs.

The weirdest thing with friends, the way you measure it is if you go without communicating for months at a time, you can sit down and within five seconds be right where you were. I know it's a cliché, but quality not quantity, and that bond will not disintegrate. It does need to be tended to but it won't go away. It's amazing, though - I'm here in New York where my best friend from college lives, and we see each other twice a year and we're right where we were and a lot of it's unspoken.

I'm a different writer now. You don't sit in a room with Sopranos creator David Chase and writer Terence Winter for four years and not learn something. And just watching the way the show was done, and watching the way that David encouraged the imagination.

But you know what, honestly? I'm not that interested in advertising. I think it's a great way... It's such a huge part of our culture. It's like saying, "Are you interested in hair?" It's such a part of our life, and it's such a reflection of how we feel about ourselves, and what we're interested in, and what we want to be.

Super confident people with no problems and great marriages and great parenting are not good entertainment.

I am a competitive person, but it's so hard to do a show. Anybody who gets to the point where they get their show on the air, I wish them the best. It's too hard. I'd rather waste energy thinking good things on myself.