The other thing - and writers can say whatever they want - is casting. You need to find a person who can inhabit that role, who can not sugarcoat the bad stuff, and not be too hard on the good stuff, but who can come across as a three-dimensional human being with some depth and some thought about what they're doing. When you find James Gandolfini or Jon Hamm, someone who can inhabit this role but still has a natural humanity to them, no matter what they're doing? It's a gift.

Success has a lot of things that go along with it and I haven't experienced any personal resentment. I can't control any of that and I try not to worry about it. I hope that's not the case, you know. Most of the writers that I know and artists that I know understand what was going on. I think there's just as many things going on in the awards process that have to do with the show having won a few times.

I don't want to pretend like I'm clairvoyant or anything, but I had a tremendous sense of malaise about our political future. This is right around the millennium, right around 1999, when I wrote it. The Sopranos certainly reflected that; when I saw that on the air, I was like "Oh my God, I'm not alone." But it doesn't seem that the culture really caught up with that. George W. Bush won two elections... I'm not even trying to say this from a political standpoint. I think there is a resonance to the kind of glory of that period, and the foreboding of what happened.

But you know what, honestly? I'm not that interested in advertising. I think it's a great way... It's such a huge part of our culture. It's like saying, "Are you interested in hair?" It's such a part of our life, and it's such a reflection of how we feel about ourselves, and what we're interested in, and what we want to be.

The weirdest thing with friends, the way you measure it is if you go without communicating for months at a time, you can sit down and within five seconds be right where you were. I know it's a cliché, but quality not quantity, and that bond will not disintegrate. It does need to be tended to but it won't go away. It's amazing, though - I'm here in New York where my best friend from college lives, and we see each other twice a year and we're right where we were and a lot of it's unspoken.

I am trying to be as impartial as possible. As you can tell from the trailers for Mad Men, I am a person who believes that you should know nothing.

I think there's a kind of elegance to it, to work within that framework where what you don't see is often more enticing.