The other thing - and writers can say whatever they want - is casting. You need to find a person who can inhabit that role, who can not sugarcoat the bad stuff, and not be too hard on the good stuff, but who can come across as a three-dimensional human being with some depth and some thought about what they're doing. When you find James Gandolfini or Jon Hamm, someone who can inhabit this role but still has a natural humanity to them, no matter what they're doing? It's a gift.
Matthew WeinerIt's impossible for me, without getting a big wide shot of Manhattan, to convince people that it's another day. But if we go to a commercial and we come up and people are in different clothes, you know it's another day.
Matthew WeinerIf you've ever had somebody try to sell you something - people who can sell, they really are not manipulating you. They are selling themselves.
Matthew WeinerThe chance to tell personal, language-specific, culturally specific stories is really flourishing on TV and I think it's just the nature of movies and international demands that you need to get a much bigger audience. TV is more like independent film was. The forms of adult drama and certain kinds of sophisticated comedy, there's no room for them in the tentpole movie universe.
Matthew Weiner