But you know what, honestly? I'm not that interested in advertising. I think it's a great way... It's such a huge part of our culture. It's like saying, "Are you interested in hair?" It's such a part of our life, and it's such a reflection of how we feel about ourselves, and what we're interested in, and what we want to be.
Matthew WeinerI know that telling the story, there are certain events I want to skip, and certain events I want to hit. The time passing allows for - if you're really following people's lives, and this isn't a cartoon - someone gets pregnant, a child will be born, etc. You really don't want to be locked into "Every episode is a month later." The show is very intense to make. There's always going to be some downtime between seasons, and to me, it really helps to come back to the next season in the reality of that world, and have almost as much time passed in their lives as has passed in yours.
Matthew WeinerThe weirdest thing with friends, the way you measure it is if you go without communicating for months at a time, you can sit down and within five seconds be right where you were. I know it's a clichรฉ, but quality not quantity, and that bond will not disintegrate. It does need to be tended to but it won't go away. It's amazing, though - I'm here in New York where my best friend from college lives, and we see each other twice a year and we're right where we were and a lot of it's unspoken.
Matthew WeinerIt's impossible for me, without getting a big wide shot of Manhattan, to convince people that it's another day. But if we go to a commercial and we come up and people are in different clothes, you know it's another day.
Matthew WeinerSuper confident people with no problems and great marriages and great parenting are not good entertainment.
Matthew Weiner