But you know what, honestly? I'm not that interested in advertising. I think it's a great way... It's such a huge part of our culture. It's like saying, "Are you interested in hair?" It's such a part of our life, and it's such a reflection of how we feel about ourselves, and what we're interested in, and what we want to be.
Matthew WeinerI know that telling the story, there are certain events I want to skip, and certain events I want to hit. The time passing allows for - if you're really following people's lives, and this isn't a cartoon - someone gets pregnant, a child will be born, etc. You really don't want to be locked into "Every episode is a month later." The show is very intense to make. There's always going to be some downtime between seasons, and to me, it really helps to come back to the next season in the reality of that world, and have almost as much time passed in their lives as has passed in yours.
Matthew WeinerOn the set, I visit the set for a lot of the rehearsals, and there's always a writer on set. And then I'm involved in post-production, very intensely involved in editing, and the sound mix and color timing. Really, I have about nine jobs.
Matthew WeinerI don't want to pretend like I'm clairvoyant or anything, but I had a tremendous sense of malaise about our political future. This is right around the millennium, right around 1999, when I wrote it. The Sopranos certainly reflected that; when I saw that on the air, I was like "Oh my God, I'm not alone." But it doesn't seem that the culture really caught up with that. George W. Bush won two elections... I'm not even trying to say this from a political standpoint. I think there is a resonance to the kind of glory of that period, and the foreboding of what happened.
Matthew Weiner