But you know what, honestly? I'm not that interested in advertising. I think it's a great way... It's such a huge part of our culture. It's like saying, "Are you interested in hair?" It's such a part of our life, and it's such a reflection of how we feel about ourselves, and what we're interested in, and what we want to be.

Every single word that's on the screen, I oversee. There's nothing that's shot, I'm not involved in. The scripts go through multiple drafts, and I work with the writers on all these things. And I'm extremely involved in the writing process.

On the set, I visit the set for a lot of the rehearsals, and there's always a writer on set. And then I'm involved in post-production, very intensely involved in editing, and the sound mix and color timing. Really, I have about nine jobs.

I know that telling the story, there are certain events I want to skip, and certain events I want to hit. The time passing allows for - if you're really following people's lives, and this isn't a cartoon - someone gets pregnant, a child will be born, etc. You really don't want to be locked into "Every episode is a month later." The show is very intense to make. There's always going to be some downtime between seasons, and to me, it really helps to come back to the next season in the reality of that world, and have almost as much time passed in their lives as has passed in yours.

Super confident people with no problems and great marriages and great parenting are not good entertainment.

You can do a lot with a commercial break - you can change days, you can suggest the passage of time. So sometimes that's a great thing artistically, to know that's going to be there. Obviously you'd always prefer that people see it straight through, and you don't want them to be taken out of it by advertising, but that's the reality of what's paying the bills here.

As far as casting, I'm there for every single person that's cast. Even if it's one word, I'm there for their auditions.