Programmatic is a great thing. Let's be clear there's a zillion websites. It's extremely difficult to address messages.

We share a culture focused on our clients.

Sometimes you believe that you are targeting a 25-35-year-old young woman and you see that there is a crowd of 78-year-old people who are coming to buy some underwear, so it's not exactly the same kind of underwear that you have to sell.

Programmatic is a great thing. Let's be clear there's a zillion websites. It's extremely difficult to address messages.

We all say data is the next white oil. [Owning the oil field is not as important as owning the refinery because what will make the big money is in refining the oil. Same goes with data, and making sure you extract the real value out of the data.]

In Africa it's difficult to carry the money, it's difficult to have a banking system with tellers, with distribution of cash. So they are using their mobile phones.

We have to become more digitized and based on data, but ideas and passion will last forever.