I have never thought of legacy or what I want to achieve.

I understand that people can start to say stop it, let me have a break and look at my emails without having an ad pop up.

Sometimes you believe that you are targeting a 25-35-year-old young woman and you see that there is a crowd of 78-year-old people who are coming to buy some underwear, so it's not exactly the same kind of underwear that you have to sell.

If you look at the population of the world you have roughly 15% that will always be resisting advertising. Fifteen percent of something which has not yet been reached.

We have to become more digitized and based on data, but ideas and passion will last forever.

I have never thought of legacy or what I want to achieve.

When you are a startup you need to hire very fast, and sometimes you have to restructure very fast.