I have always been obsessed by the company and making sure that the company is the most contemporary, the most modern of all the players, and delivering the most accurate service for our client.

I have never thought of legacy or what I want to achieve.

Sometimes you believe that you are targeting a 25-35-year-old young woman and you see that there is a crowd of 78-year-old people who are coming to buy some underwear, so it's not exactly the same kind of underwear that you have to sell.

Camera but no selfies, which represent selfishness and egotism. Social media? Again: not really me.

Programmatic is a great thing. Let's be clear there's a zillion websites. It's extremely difficult to address messages.

University is sheltered from the business world and they think they should not have any connection with the businesses because maybe the business is dirty or not very good.

We have to become more digitized and based on data, but ideas and passion will last forever.