Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the king's eye wanders elsewhere, you are out, whatever your title.

Simplicity is the outcome of technical subtlety; it is the goal, not the starting point.

Politics is not a world for the squeamish or fainthearted.

All media owners want to attract advertising revenue. Google is no different.

It's my view that human dignity - an attribute which for years has been taken by the Left in British politics - resides in fact in Tory values of independence, individuality and self determination.