Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

I'm instinctively a Conservative.

My mother was very protective of her four boys.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

America's critics can be heard everywhere. It is too much in love with money - worshipping the god of the marketplace, the golden calf. It has too much money, seven of the top 10 banks, eight of the top 10 companies etc. It is too stingy, giving away less of its wealth than other countries. It is vulgar, a rich barbarian.

Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the king's eye wanders elsewhere, you are out, whatever your title.

Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.