Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.

Human nature is not amenable to prediction based on the trends or tendencies prevailing at the time. It is amenable to startling creativity of the kind practiced by great artists, directors, writers, musicians, actors, who know how to touch a chord in humans everywhere.

Politics is not a world for the squeamish or fainthearted.

America's critics can be heard everywhere. It is too much in love with money - worshipping the god of the marketplace, the golden calf. It has too much money, seven of the top 10 banks, eight of the top 10 companies etc. It is too stingy, giving away less of its wealth than other countries. It is vulgar, a rich barbarian.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

Everyone wants to be immortal. Few are. Margaret Thatcher is. Why? Because her values are timeless, eternal. Tap anyone on the shoulder anywhere in the world, and ask what Mrs Thatcher believed in, and they will tell you. They can give a clear answer to what she 'stood for.