Poetry can't cure cancer, but it can save your life until you die.

Simplicity is all. Simple logic, simple arguments, simple visual images. If you can't reduce your argument to a few crisp words and phrases, there's something wrong with your argument. There's nothing long-winded about 'Liberté, égalité, fraternité'.

Sibling relationships are complicated. All family relationships are. Look at Hamlet.

Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

Advertising at its worst will be killed by the Internet. And rightly so.

America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring.