I remember when you could always rely on those little street kids to pop a few people for the latest Nikes," Vice-President John said. "Now people get mugged for Reeboks, for Adidas - for generics, for Christ's sake.

When someone thinks, "I liked his last book, I'll hope this new one is good" and shells out their hard-earned, I fervently want that person to be thrilled.

Monday morning and there's one less donut than there should be. Keen observers note the reduced mass straightaway but stay silent, because saying, 'Hey, is that only six donuts?' would betray their donut experience. It's not great for your career to be known as the person who can spot the difference between six and seven donuts at a glance.

The most fundamental thing about a person is desire. It defines them. Tell me what a person wants, truly wants, and I'll tell you who they are, and how to persuade them.

She had been in situations like this, where people said, Convince me, and in none of those had they actually wanted to be convinced. She could lay down a perfect argument and they just invented new bullshit on the spot to justify why the answer was still no. When people said, Convince me, she knew it didn’t mean they had an open mind. It meant they had power and wanted to enjoy it a minute.

People resist a census, but give them a profile page and they'll spend all day telling you who they are.

My own fault. The equipment had safeties but your primary piece of protective equipment was your brain. There was a presumption that anyone entering this room was intelligent enough to keep away from hot things, sharp things, and things carrying large stores of momentum.