Fear is the most valuable commodity in the universe...Turn on the TV...What are you seeing? People selling their products? No. People selling the fear of you having to live without their products.

Since 2001, people have been scared. There's been some really scary stuff that's been happening - 9/11, Iraq, Afghanistan, Katrina, anthrax letters, D.C. sniper, global warming, global financial meltdown, bird flu, swine flu, SARS. I think people really feel like the system's breaking down.

You can watch 'Dawn of the Dead' and still sleep at night. Try that with 'The Day After'.

. . . show the other side, the one that gets people out of bed the next morning, makes them scratch and scrape and fight for their lives because someone is telling them that they're going to be okay.

I remember I used to come up to my teacher crying because I couldn't read. She would say: 'You can do this. You just don't want to do this.

A true crisis. Class 3 outbreaks, more than any other, demonstrate the clear threat posed by the living dead. Zombies will number in the thousands, encompassing an area of several hundred miles.

The dead walk among us.