The inversion of external compulsion into the compulsion of conscience ... produces the machine-like assiduity and pliable allegiance required by the new rationality.
Max HorkheimerThe significance of God, cause, number, substance or soul consists, as James asserts, in nothing but the tendency of the given concept to make us act or think. If the world should reach a point at which it ceases to care not only about such metaphysical entities but also about murders perpetrated behind closed frontiers or simply in the dark, one would have to conclude that the concepts of such murders have no meaning, that they represent no 'distinct ideas' or truths, since they do not make any 'sensible difference to anybody.
Max HorkheimerIf the subjectivist view hold true, thinking cannot be of any help in determining the desirability of any goal in itself. The acceptability of ideals, the criteria for our actions and beliefs, the leading principles of ethics and politics, all our ultimate decisions are made to depend upon factors other than reason. They are supposed to be matters of choice and predilection, and it has become meaningless to speak of truth in making practical, moral or esthetic decisions.
Max HorkheimerWhoever desires to live among men has to obey their laws this is what the secular morality of Western civilization comes down to. ... Rationality in the form of such obedience swallows up everything, even the freedom to think.
Max HorkheimerAs soon as a thought or word becomes a tool, one can dispense with actually 'thinking' it, that is, with going through the logical acts involved in verbal formulation of it. As has been pointed out, often and correctly, the advantage of mathematics - the model of all neo-positivistic thinking - lies in just this 'intellectual economy.' Complicated logical operations are carried out without actual performance of the intellectual acts upon which the mathematical and logical symbols are based. ... Reason ... becomes a fetish, a magic entity that is accepted rather than intellectually experienced.
Max HorkheimerThe pleasure a man gets from a landscape would [not] last long if he were convinced a priori that the forms and colors he sees are just forms and colors, that all structures in which they play a role are purely subjective and have no relation whatsoever to any meaningful order or totality, that they simply and necessarily express nothing....No walk through the landscape is necessary any longer; and thus the very concept of landscape as experienced by a pedestrian becomes meaningless and arbitrary. Landscape deteriorates altogether into landscaping.
Max Horkheimer