The pleasure a man gets from a landscape would [not] last long if he were convinced a priori that the forms and colors he sees are just forms and colors, that all structures in which they play a role are purely subjective and have no relation whatsoever to any meaningful order or totality, that they simply and necessarily express nothing....No walk through the landscape is necessary any longer; and thus the very concept of landscape as experienced by a pedestrian becomes meaningless and arbitrary. Landscape deteriorates altogether into landscaping.
Max HorkheimerThe disparagement of empirical evidence in favor of a metaphysical world of illusion has its origin in the conflicy between the emancipated individual of bourgeois society and his fate within that society.
Max HorkheimerThe facts which our senses present to us are socially performed in two ways: through the historical character of the object perceived and through the historical character of the perceiving organ. Both are not simply natural; they are shaped by human activity, and yet the individual perceives himself as receptive and passive in the act of perception.
Max HorkheimerIn most cases, to be reasonable means not to be obstinate, which in turn points to conformity with reality as it is. The principle of adjustment is taken for granted. When the idea of reason was conceived, it was intended to achieve more than the mere regulation of the relation between means and ends: it was regarded as the instrument for understanding the ends, for determining them.
Max HorkheimerCalvin's theocentric irrationalism eventually revealed itself as the cunning to technocratic reason which had to shape its human material. Misery and the poor laws did not suffice to drive men into the workshops of the early capitalistic era. The new spirit helped to supplement external pressures with a concern for wife and child to which the moral autonomy of the introverted subject in reality was tantamount.
Max HorkheimerAt present, when the prevailing forms of society have become hindrances to the free expression of human powers, it is precisely the abstract branches of science, mathematics and theoretical physics, which ... offer a less distorted form of knowledge than other branches of science which are interwoven with the pattern of daily life, and the practicality of which seemingly testifies to their realistic character.
Max Horkheimer