The pleasure a man gets from a landscape would [not] last long if he were convinced a priori that the forms and colors he sees are just forms and colors, that all structures in which they play a role are purely subjective and have no relation whatsoever to any meaningful order or totality, that they simply and necessarily express nothing....No walk through the landscape is necessary any longer; and thus the very concept of landscape as experienced by a pedestrian becomes meaningless and arbitrary. Landscape deteriorates altogether into landscaping.
Max HorkheimerThe facts which our senses present to us are socially performed in two ways: through the historical character of the object perceived and through the historical character of the perceiving organ. Both are not simply natural; they are shaped by human activity, and yet the individual perceives himself as receptive and passive in the act of perception.
Max HorkheimerNow that science has helped us to overcome the awe of the unknown in nature, we are the slaves of social pressures of our own making. When called upon to act independently, we cry for patterns, systems, and authorities. If by enlightenment and intellectual progress we mean the freeing of man from superstitious belief in evil forces, in demons and fairies, in blind fate--in short, the emancipation from fear--then denunciation of what is currently called reason is the greatest service reason can render.
Max HorkheimerSpinoza , for example, thought that insight into the essence of reality, into the harmonious structure of the eternal universe, necessarily awakens love for this universe. For him, ethical conduct is entirely determined by such insight into nature, just as our devotion to a person may be determined by insight into his greatness or genius. Fears and petty passions, alien to the great love of the universe, which is logos itself, will vanish, according to Spinoza, once our understanding of reality is deep enough.
Max HorkheimerThe quality of the human that precludes identifying the individual with the class is 'metaphysical' and has no place in empiricist epistemology. The pigeon hole into which a man is shoved circumscribes his fate.
Max HorkheimerIn most cases, to be reasonable means not to be obstinate, which in turn points to conformity with reality as it is. The principle of adjustment is taken for granted. When the idea of reason was conceived, it was intended to achieve more than the mere regulation of the relation between means and ends: it was regarded as the instrument for understanding the ends, for determining them.
Max HorkheimerReason has never really directed social reality, but now reason has been so thoroughly purged of any specific trend or preference that it has finally renounced even the task of passing judgment on man's actions and way of life. Reason has turned them over for ultimate sanction to the conflicting interests to which our world actually seems abandoned.
Max Horkheimer