If we compare the two, Facebook is currently a superior place to market a product like Slide. Twitter is more like a general distribution agent. It's like broadcast radio.
Max LevchinYou're going to pull out your phone and try to use whatever is the most appropriate app on your iPhone or your Android device. Yelp saw that very early on. And when we launched the mobile product, we saw immediate growth, and we were stunned.
Max LevchinFacebook and Myspace are the U.S. audience, which is tried and true when it comes to being susceptible to ads.
Max LevchinI've been developing mobile for years before anybody else really thought it was that important.
Max Levchin