If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.

Having a highly homogeneous background, education, values, preferences, etc, in the very early team is better than not - cuts down on time-wasting arguments.

If the game designer produces more content than he can consume per month, some fraction of the people will say more quests, more tests, more challenges, more whatever, and they will be compelled by it.

Right now, nearly all the apps on Facebook take a week to build. No more.

We're becoming slaves to our social networks - and that's not a bad thing. You like your favorite networks, so do you friends, and pretty soon you have market winners.

Being an entrepreneur is not about being in love with an idea, it's about being in love with running a company.

Facebook and Myspace are the U.S. audience, which is tried and true when it comes to being susceptible to ads.