Mobile is the perfect example of what is enabling economic growth in the technology sector.

The very first company I started failed with a great bang. The second one failed a little bit less, but still failed. The third one, you know, proper failed, but it was kind of okay. I recovered quickly. Number four almost didn't fail. It still didn't really feel great, but it did okay. Number five was PayPal.

If we compare the two, Facebook is currently a superior place to market a product like Slide. Twitter is more like a general distribution agent. It's like broadcast radio.

Facebook and Myspace are the U.S. audience, which is tried and true when it comes to being susceptible to ads.

Think of Slide as a giant media network for people to transmit information. The content that's in there now has been provided by users - it's whatever they want it to be.

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.

Mobile is the perfect example of what is enabling economic growth in the technology sector.