I think you can tilt too far to the side of the story where the message is just simply entertainment. So I think your goal has to be to craft in one sentence what the truth is you are trying to convey. And then you find or create a story that you wrap around that truth.
Max LucadoWhen I was a young kid, my dad, a man of few words, told my brother and me, "Boys, Christmas is about Jesus." I thought about what he said, and I began asking the Christmas questions. I've been asking them ever since. I love the answers I've found.
Max Lucado