I think you can tilt too far to the side of the story where the message is just simply entertainment. So I think your goal has to be to craft in one sentence what the truth is you are trying to convey. And then you find or create a story that you wrap around that truth.
Max LucadoOur task is to stand tall in God's love, secure in our place, sparkling in kindness, surrounded by his goodness, freely giving to all who come our way. You, me, and the Christmas tree. Picked, purchased, and pruned.
Max Lucado