I actually went on lectures at Harvard, Stanford, Oxford and all the business schools eight years ago, explaining what the implications were and how the platforms could be powerful in creating the narrative of your brand and mobilizing your life so that you become humanized as well. I understood that and thought that was really empowering, not only to artists, but to brands as well and in general.

If kids say I'm just a gospel rapper, I won't be able to get in their cars.

I always believe that the sky is the beginning of the limit.

Well, we have to realize the truth about the person who is a hip-hop insider. Most of these people are not really insiders. They are people who are chosen to do an interview and they will make a statement and say that they are a part of the hip-hop culture, but from an intellectual standpoint, they are not very sharp, because back in '1990..'91 one would criticize somebody for doing one type of commercial and say that's not real hip-hop and then another rapper turns around and sell them malt liquor and say that's real hip hop.

Chance the Rapper: if you listen to his narrative and the subject matter he covers in his music, you can see that he's strong, courageous and shows vulnerability. He asks some very poignant questions in his music and is still very melodic. The harmony and the melody of the music allows you to also come in closer.

I intend to put them on the charts.

This is it for a winner, Dance to this and you're gonna get thinner, Move slide your rump, Just for a minute let's all do the bump, Bump, bump, bump yeah.