Well, we have to realize the truth about the person who is a hip-hop insider. Most of these people are not really insiders. They are people who are chosen to do an interview and they will make a statement and say that they are a part of the hip-hop culture, but from an intellectual standpoint, they are not very sharp, because back in '1990..'91 one would criticize somebody for doing one type of commercial and say that's not real hip-hop and then another rapper turns around and sell them malt liquor and say that's real hip hop.

We have been lead as the hip hop generation. We have been once again lead by people who are under qualified. It's like they just got a pair of new jeans..They just started wearing them below their belt 2 months ago.

The great thing is anytime you see an artist that has a piece of what I've already done, you can see it from afar. 'He's doing that lil' hammer right there' - whether it's the energy, the swag or the look - it's a blessing.

I actually went on lectures at Harvard, Stanford, Oxford and all the business schools eight years ago, explaining what the implications were and how the platforms could be powerful in creating the narrative of your brand and mobilizing your life so that you become humanized as well. I understood that and thought that was really empowering, not only to artists, but to brands as well and in general.

This is it for a winner, Dance to this and you're gonna get thinner, Move slide your rump, Just for a minute let's all do the bump, Bump, bump, bump yeah.

Well, we have to realize the truth about the person who is a hip-hop insider. Most of these people are not really insiders. They are people who are chosen to do an interview and they will make a statement and say that they are a part of the hip-hop culture, but from an intellectual standpoint, they are not very sharp, because back in '1990..'91 one would criticize somebody for doing one type of commercial and say that's not real hip-hop and then another rapper turns around and sell them malt liquor and say that's real hip hop.

Well, follow who you want to follow. It depends on what your fantasies are. You understand. People have different fantasies in life. The suburban culture. Always dream of being gangstas.