You know, I think, people of all stripes in California, Republicans, Democrats, conservatives, liberals, frankly, as I have traveled the state, the number one issue is jobs. And they are looking for which candidate can get the economy back on track.

Communications is at the heart of e-commerce and community.

We can put our head in the sand and continue to lose jobs overseas and to other states, or we can say, 'You know what? We are not going to lose another job from California, and we're going to be the very best place to start and grow a business.' So I'll be the chief sales officer for California businesses.

The fact that used cars is our largest category is a good example. We would not have sat in a conference room and said, "Hey, how about used cars?" So what can be learned that is extensible to other companies is to ask what are your customers doing with your products that maybe you didn't anticipate that they would do? How do you think of your customers as your research and development lab, as opposed to having an R&D lab at headquarters?

I'm not a career politician. I spent 30 years in business. I can tell you that people in California have had it with career politicians: they are done.

We have always said that advertising is just the icing on the cake. It is not the cake.

Guess what? The world changes. eBay has defined e-commerce.